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Putting Sears Homes on the Map

The Mail Order House Phenomenon 1906-82

Sears Roebuck is the best known of all the companies that sold mail order homes. Learn the history of mail order home marketing and view images of homes from the eight major producers of these homes.

General merchandise mail order catalogs were established in the late 1890’s - Montgomery Ward and Sears Roebuck were among the first - offering a wide variety of goods to the rural market. House plan books appeared at about the same time. In 1906 a combination of these two marketing techniques first came on the scene - mail order houses.

Author, researcher and lecturer Rebecca Hunter will be presenting.

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